This was a set brief university project to create a brand identity for a start-up brewery based in Edinburgh that produced nostalgic Scottish beers but with modern craft beer methods. For this project I designed logotype, packaging, the brand merchandise and the tone of voice for the brand.

Farrant Brewing is bold reimagining of Great British beers from years gone by, serving a pint of nostalgia in a modern craft beer glass. The word Farrant comes from the old Scots phrase Auld Farrant meaning Old Fashioned. The idea of “The New old fashioned way” is the heart of the identity of the brand with the visual style having the balance of traditional logo décor with punchy colours and a modern label. The tone of voice for the brand is built on nostalgic puns and phrases to give a fun and light-hearted spirit to the brewery whilst homing in on the early 30’s target market.